Whatever kind of business you might be running, at some level you are always going to need to know how to improve your sales figures. This is one of the main goals that any business owner has, and it’s something that you are likely going to want to think about if you are trying to improve your own business as well as possible. To that end, you’ll need to know how you can hope to close more deals, and that is something that you can approach from a lot of different angles.

Here we are going to look closely at some of the best ways you can hope to close more deals and so increase your sales and profits. All of the following can be taken on board easily enough, and doing so could mean that you have significantly higher sales within the month. Let’s see what you might want to consider here.

Audit The Sales Pipeline

The first step is always going to be taking a close look at your current sales pipeline, and auditing it to see what might need to be improved about it. Before you even think about chasing new leads, look at what’s already in front of you and see how you might be able to work with it. There is usually money hiding in your existing pipeline that you are not even aware of, so that is something to think about for sure. And it’s often a more powerful and quicker way to get more deals closed compared to starting over afresh.

You may want to re-engage some stale leads that used to work but got forgotten, for example. Sometimes it can be that prospects ghosted you not because of a lack of interest, but because of timing. So if you hit them up with a fresh offer, it may well be that it pays off.

Alternatively, you could put a priority on some hot leads, focusing on deals that are the closest to the finish line. Push to close what’s nearly done, and you’ll often find that you increase sales hugely. You may also want to think about freeing up some space by dropping any leads that are simply not working at all.

Sharpen Your Pitch

It is always worth taking a fresh look at your pitch, because this is where most of the customers are gained and lost, depending on how you approach it. It’s important that you forget about the one-size-fits-all approach, as that doesn’t really work in the end. Instead, customize your approach based on the prospect’s industry, pain points and goals, and then make sure that you are putting that into place as well as you can.

This requires research and the ability to show that you’ve done your homework - one of the main things that will help you to really make a difference to your pitch. You should also make sure you are leading with value, showing what they’re losing by not moving forward. That generally motivates sales a lot more effectively than simply talking about product features. And remember the all-powerful method of social proof, whereby you use case studies, testimonials and metrics to make your pitch stick.

Use AI To Harness Data

The more information you have, the better you are able to pitch. And one of the very best ways to get the data you need these days is of course to make use of AI. With the use of the right AI tools by your side, you should be able to harness data that is radically going to help you to close more deals and increase your sales considerably. You might find yourself using ZoomInfo Copilot to reveal recent buying signals that will help you to gain an understanding of the marketplace, for instance - that is the kind of thing that can really give you a powerful advantage.

However you use it, there is no doubt that AI is one of the best tools out there for sales, so it’s worth making use of in some way or another.

Tighten The Follow-Up

You’ll also want to think about how you can improve your follow-up game, which is always going to be one of the most important aspects to sales as well. As long as you are following up on your calls and chats, you’re going to find that you are keeping in people’s minds, and that is what really matters above all. That will mean more sales in no time.

Disclosure: This is a collaborative post.